What would it take for the citizens of India to respect and interact with each other, irrespective of their different caste, creed, customs, costumes and perhaps even their convictions? What would it take for women in our country to be offered an equal field to work and play alongside men, with dignity and genuine empathy. What would it take to empower rural India with not just aspirations but by providing an accelerated course for them to achieve their dreams?
It needs a national passion. It requires a universal religion. It deserves a social repletion. For years that space in India has been taken – by the game of CRICKET. And it has strong roots in the societal consciousness, has inked its hues on the cultural fabric of our great nation. Cricket is the only activity that has a national following, a universal appeal and a ready social acceptance.
We at Wonder Cement have decided to embark on a social experiment – of making India a better place, grassroots up, beginning with Rajasthan; With Rural Cricket. A high energy, 7-a-side, 7 overs per inning tournament. And we are giving it a twist – of the 10 member team, if the Match Playing 7 has a girl member, the team gets 7 Run Bonus for every match. The message goes out through Integrated Communication using Mass Media, Experiential Marketing and Ambient Branding backed for over 60 days.
Tehsil teams will use the Wonder Cement's select Dealer Locations at each Tehsil to submit their Entry Forms and register for the tournament. At a pre-announced date, locally popular people would be invited at Dealer Locations to pick through a Lucky Dip contest, 16 teams in the presence of representatives of each of the registered teams. Tehsil matches witness one brave team which will work its way up to represent its respective Tehsil. The Tehsil teams play at their District Headquarters for one team to represent their district. 33 District Teams meet at 6 Zones across Rajasthan; and the Final Six faceoff at Udaipur at a Grand Finale on the 17th of January 2016.
While all the teams reaching the finals of each district will be presented with certificates, bats and balls, the members of the final six teams will be presented with a complete cricket kit. In addition, there will also be titles like Best Batsman, Best Bowler and Best Girl Player of the tournament other than Man of the Match awards for each Final Match and Man of the Series. 3 of the best players from the tournament get a one year training program at Wonder Cricket Academy. Besides a substantial size of cricket gear and event branded merchandise, cash prizes for these and other winners across the tournament are to the tune of Rs.30Lacs.
The commitment of Wonder Cement is so deep to create a whole new beginning for the citizens of the state that the company leaves no stone lying in the way of a smooth pitch for the game of life to be played on. It is the intention of the company to take this tournament to 5 other states in the coming year and culminate it on a grand scale in an inter-state showdown the prowess for the game.
Prepared to go to any lengths to create a wonderful new beginning, Wonder Cement provides a firm and concrete path for the citizens of this great nation to march on towards redefining their futures into a bright and prosperous one.